Forbes: The NHL’s Best (And Worst) Fans

Rick Stephens
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Forbes: The NHL’s Best (And Worst) Fans
Canadiens’ fans are ranked fourth in the league.
Forbes.com
Christina Settimi
12.17.09, 3:00 PM ET
For scoring two goals in game seven to help beat the defending champion Detroit Red Wings and win the Stanley Cup last year, Pittsburgh Penguin Max Talbot earned a spot at the breakfast table in every Pittsburgh household–on the town’s “City of Champions”-themed cereal boxes. But Penguins fans deserved a spot on the box too–for being the best in the NHL.
How do we know? For the 2008-09 season, we ranked teams based on average regular-season home game attendance as a percentage of arena capacity, regular-season local television viewers as a percentage of the team’s metro area population and team merchandise sales.
Pens fans emerged the most fanatical. They consumed the most team merchandise last season, led by jerseys sales of NHL poster boy Sidney Crosby and Art Ross Trophy and Conn Smythe Trophy winner Evgeni Malkin. Televised games drew an average 72,644 households each on FSN Pittsburgh. On top of that the Igloo, as Mellon Arena is affectionately known, sold out every game in the 2008-09 season–the second year in a row.
Over in Philadelphia, Flyers fans put themselves third on our list, and proved even more die-hard than their cross-state rivals. They too filled their arena, the Wachovia Center, to capacity the last two seasons, but did so minus the wins required for back-to-back Stanley Cup final appearances. Bonus: In an ESPN.com survey of NHL players last February Flyers fans were voted “Most Disruptive.”
Despite their team finishing near the bottom of the entire league winning only 41% of their games last season and missing the playoffs for the fourth straight season, the Toronto Maple Leafs fans toughed it out to rank second on our list. Each of the other five Canadian teams finished in the top half of our ranking, including the Montreal Canadiens who ranked fourth. It is a wonder what would have to happen for Canadians to turn their back on hockey.
On the other hand, Florida Panthers won half of their games and ranked dead last, having pulled in the worst TV ratings and least amount of merchandise sales despite being in the ninth largest market. But to boot, each of the other four teams that ranked at the bottom is a Sun Belt expansion or relocation team.
The San Jose Sharks managed to buck this trend of its warm weather counterparts, again. But the news was still hot and cold. While the team skated to the best record in the league, their fans ranked in the middle of the pack, behind teams in smaller markets, and with losing records, like the Minnesota Wild, who ranked fifth on our list.
Boston Bruins fans skated on thin ice too. The B’s tied the Sharks for the best record in the league last year. Yet their fans ranked 17th in terms of attendance, putting them in the middle of the pack in our ranking. It was an increase over the previous year, but the worst among the NHL’s Original Six. That’s wicked cruel.
Best NHL Fans
1.  Pittsburgh Penguins
2.  Toronto Maple Leafs
3.  Philadelphia Flyers
4.  Montreal Canadiens
5.  Chicago Black Hawks
5.  Detroit Red Wings
5.  Minnesota Wild
Worst NHL Fans
26.  Nashville Predators
27.  Tampa Bay Lightning
28.  Phoenix Coyotes
29.  Atlanta Thrashers
30.  Florida Panthers
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Rick Stephens
http://www.all-habs.com/
Rick is the Editor-in-Chief, lead contributor, and owner of the All Habs network of websites. His mission is to build a community of Canadiens fans who are informed, engaged and connected. He is the vision behind all four sites within the network - All Habs, Habs Tweetup, We Are Canadiens, and The Montreal Forum - and is responsible for the design and layout of each. In concert with the strong belief that "Habs fans are everywhere!", Rick is pleased that people use All Habs as a conduit to find and connect with other Habs fans worldwide. He is also proud that Habs Tweetups have allowed fans to meet in person and develop long lasting friendships.

3 COMMENTS

  2. HAHAHAHA Leafs fans are the best!

    They benefit from a large metro area that is hockey fanatical. MLSE is a marketing machine that generates tons of cash.

    I'm more interested in the bottom of the list teams. What a shock to find the fans in those cities not caring about their teams. The article asks what it would take for Canadian fans to turn their backs on hockey. I ask what it will take for the NHL to turn their back on these deadbeat markets that don't care very much about hockey. I feel bad about the fans in each city that do care, but it's embarassing to see the league try and make hockey relevant in towns where it is just not cared about.

  3. Gotta say that these rankings reek of BS. Especially considering the recent revelation that Minnesota has been giving out 5000 free tickets per game in order to "sell out" for the last 3 years. It also doesn't take into account that players like Malkin and Crosby are international superstars who's jerseys may be bought by people who aren't even fans of the team.

    As for tv ratings, I fail to see how 72 thousand is impressive in a metropolitan population of 2.5 million.

    Sounds rigged to make American franchises look good to me.

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